I have a very powerful video, and message I want to share with you today.

Its call ” The Power of WHY”.  This concept was introduced to me by someone who has had an enormous infuence on my life. Mr Jay Kubassek.

I originally stumbled across this video on Jays blog a few months back.  The concepts in this video, are so simple yet so profound. I was immediately intrigued by this concept and approach the moment I seen this video… but with the hustle and bustle of daily work and traveling,  I must admit that it fell by the wayside. Hey I’m only human too alright… for now…?

Today on a leadership mastermind call with Jay,  he brought up Mr. Simon Sinek and this very video.  This concept, this message impacted Jay and his business so much hat Jay took it upon himself to reach out to Simon.  He actually met with him yesterday for the first time. You see this concept, was EXACTLY how Jay had built his multi million dollar empire… whether up until this point he realized it or not,  im not sure lol. I’ll ask him at the next 10 for 10 mastermind.

Simon Sinek was the first man to finally conceptualize these ideas, and break them down for the business world to see.   Even how biologically we are conditioned to act and respond in this way. Its clear that these were the same concepts, the same strategic approach that Jay took when building the CarbonCopyPRO community. Its grew to become a community, because of the tens of thousands of people who shared Jays vision. Who were on the same frequency with Jay’s WHY and wanted to be a part of what he created.  Not for him,  but for themselves….

There is nothing more important in marketing or the business then your WHY.  nothing.  Every business,  I don;t care what industry you are apart of,  at the heart of it,  is a relationship business. And the relationship you build with your customers is ultimately going to determine your level of financial success.  The company Zappos is another perfect example of this.

A turning point for Zappos was when the company decided to be about more than selling shoes. Shoes was a sensible business, but creating a “wow” customer service experience became a mission. And once Zappos took on that mission, everyone from their suppliers to employees to customers became missionaries for the brand.

Zappos Mission,  was their WHY.

Random thought…You never heard this from me,  But a little birdy told me,  that Simon Sinek will be speaking at the Live CarbonCopyPRO master marketing event in November at the Vinetian in Las Vegas.

You see people buy WHY you do something.  We all make our purchasing decisions based on emotions.  We only THEN  justify our emotions with logic, like the “what” and “how”

So my question to you up and coming entrepreneurs out there who are busy building your empires…

what is your WHY?

Because until you can identify this, you can pinpoint it with precision accuracy and convey it in your marketing message, and wear it on your sleeve for all to see.  You will never break through to that level of success that you KNOW is possible.

I’d like to share my why with you here today.

My Vision for myself and my business :

\VISION/ – To Destroy The Paradigm of what is possible in the home business industry. To empower entrepreneurs with the tools, strategies, and training required to effectively leverage technology to explode any business using the power of the internet. Allowing them to live their “dream” lifestyle.

My WHY,  is to empower other entrepreneurs.  Now you see the power in that? By the way that was empower, not enable .

Other leaders,  other passionate motivated individuals like myself who resonate with that message, They will be the ones to come on board,  to help me pursue and embark on that same mission.  Realistically, those people are the only individuals I ever want to work with anyway….

so let me ask you this…

whats YOUR why?

if you haven’t already, take 10 minutes, construct one today.

Develop your WHY around your beliefs, around your values,  around your purpose and have it aid you in finding YOUR perfect prospect at the same time.

I’d love to hear your why, so leave any questions or comments you have below.

PS.  Are you not generating Enough Leads?  Ready to start attracting them for FREE?  CLICK HERE

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so Today I want to share the seven must-read life lessons That I compiled from Jim Rohn.

Jim Rohn was an American entrepreneur, author and motivational speaker. He’s been an inspiration to many leaders in the personal development field including Tony Robbins, Mark Hansen, Brian Tracy and Jack Canfield.

When Jim was 25 his life was in a rut, he was in debt, and he was uncertain as to how he would get out. During this time in his life he met John Shaoff. Jim joined John’s direct sales organization and began to work on his personal development. By age 31, Jim was a millionaire.

Jim has addressed over 6,000 audiences and 4 million people worldwide. He was the recipient of the 1985 National Speakers Association CPAE Award. Jim is also the author of 17 different books, audio and video programs.

7 Life Lessons from Jim Rohn:

1. You Attract Success

“Success is not to be pursued; it is to be attracted by the person you become.”

So few people realize this.  Success is not something that you chase, it’s something that you turn into.  Success comes from growth; it comes from growing bigger than the problems and obstacles that surround you.

Don’t search for success – commit to grow, commit to become, commit to do what you know to do, and you will attract success.

2. You Must Change

“Work harder on yourself than you do on your job.”

If you want change, you must change!  You must work harder on yourself than you work on anything else.  The greatest investment you will ever make is in yourself.  Don’t invest in the stock market, if you haven’t first invested in yourself.  Labor to become a better person; everyday you want to be slightly better than you were the day before.

3. Never Give Up

“How long should you try? Until.”

Never give up.  If you just keep at it, eventually you will reach the top.  It probably won’t happen in a year, but just imagine what could be achieved if you stayed focused for 20 or 30 years, or longer.  When I say never give up, I don’t mean to imply that you should wait around for something to happen; what I’m saying is that you should make something happen.

Success is not that complicated.  I like what Jim said, “Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.”

4. Atmosphere is Critical

“You must constantly ask yourself these questions: Who am I around? What are they doing to me? What have they got me reading? What have they got me saying? Where do they have me going? What do they have me thinking? And most important, what do they have me becoming? Then ask yourself the big question: Is that okay? Your life does not get better by chance, it gets better by change.”

Who are you talking to?  Who are you listening to?  What seeds are being planted into your life?  Atmosphere is critical!  In order for your life to produce fruit, it must be planted in the right atmosphere.  You wouldn’t try to plant tomato seeds in the dessert because it’s not the right atmosphere for a tomato seed to produce.  Likewise, don’t try to become successful surrounded by negative people.  Create an atmosphere where you can flourish.  Learn to guard what you hear; guard what gets planted in your thoughts, so you can become all that you were destined to become.

5.  Steady Progress

“Success is steady progress toward one’s personal goals”

My mother use to say, “Slowly but surely.”  That’s exactly how your dreams come to pass when you commit to achieve them.  Nothing happens overnight, look at anyone who’s successful.  It’s taken them years to get there, sometimes decades, don’t think you are any different.  If it took them years, don’t be surprised when it takes you years.  In other words, manage your expectations, so you don’t get disappointed unnecessarily.  Success is possible, but it won’t happen tomorrow, if you just began today.

Remember, success is not a single event; you don’t become a success in a moment.  Success comes from moving in the right direction every day.

6. Set Your Sail

“It is the set of the sails, not the direction of the wind that determines which way we will go.”

Set your sail, or set your mind on what you want to accomplish.  It’s not the circumstances of life that determine where you end up, it’s your commitment to arrive at your intended destination that determines your success.

7. Learn to See the Value of Time

“Time is more valuable than money. You can always get more money, but you cannot ever get more time.”

There is nothing more valuable than time.  You can sow your time and get anything you want.  You can sow your time and get more friends, more money, or better health.  Nothing is more priceless than time, so never waste this precious gift.  I’ve never met a rich man who didn’t value his time, and I’ve never met a poor man who did.

Learn to see the value of time because with time, anything can be accomplished!

Please leave any comments at the bottom, and be sure to share this with your friends on Facebook.

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Without Proper tracking and data, its next to impossible to effectively scale a campaign.  You MUST test, and track in order to have an effective PROFITABLE PPC Campaign period. otherwise its like shooting in the dark.

So here is how I’ve done just that. Put  some effective conversion tracking in place on the Yahoo Search Marketing for your campaigns, and watch start to scale your business today!

Yahoo PPC Campaign Ad Tracking In Google Analytics

1. Create a custom tracking URL using Google’s URL Builder:

Follow the instructions on screen and you should produce something like this URL string or similar:

http://www.yourdomain.com/?utm_source=yahoo&utm_medium=cpc&utm_term=keyw…

The “Yahoo+CPC+Campaign” can be anything you like which describes this CPC campaign.

2. Replace the parameter “keyword” with a placeholder which Yahoo will populate when they generate an ad to display. In Step 2 of Google’s instructions, in the box labelled “Campaign Term” enter {OVKey}.  This should produce a revised URL something like this:

http://www.yourdomain.com/tracking?utm_source=yahoo&utm_medium=cpc&utm_term={OVKEY}&utm_content={OVADID}&utm_campaign={OVCAMPGID}

Or for a deep URL, something like this:

http://www.yourdomain.com/yourpagename.html/tracking?utm_source=yahoo&utm_medium=cpc&utm_term={OVKEY}&utm_content={OVADID}&utm_campaign={OVCAMPGID}

For more help on Tracking URLs see Yahoo’s help page.

3. In the Yahoo campaign manager, enter this URL as the tracking URL for the campaign.

You must first turn off Ad Tracking in Yahoo.  You may find this is the default setting anyway, but it is worth checking.

Do this by clicking on the “Administration Tab” and then clicking on “Tracking URLs” from the sub-menu.  On the next page – click on the radio button to turn tracking URLS off.  If you do not do this then Yahoo will append its standard tracking terminology it uses for its PPC platform and Google Analytics will not report on your Yahoo PPC traffic at a keyword level.

Now you can add your own Google Analytics friendly tracking URLs.

Clearly you do not want to add this URL for every keyword – so the best way to do this to change the “Destination URL” at the Ad Group Level.

Select the “Ad Group” tab and then click on your ad group.

This takes you to the “Ads Tab”.  Now click on “Ad Name” from your list of adverts.  You then get a screen which lists; “Title”, “Short Description”, “Long Description”, “Display URL” and “Custom URL” – paste the long URL into the “Custom URL” box and click save.

Now repeat this for every Ad Group.  If someone knows an even quicker way of doing this please feel free to post it here!

Wait for a day or so; and then check your Google Analytics reports to see whether you are now seeing paid search engine traffic from Yahoo.  You should be able to clearly distinguish and drill down into paid vs no-paid traffic from all search engines and have a list of sources something like this:

yahoo / cpc

yahoo / organic

Bing / CPC

Bing / organic

google / cpc

google / organic

Take This info and Put it to work!

Knowledge is only potential power,  go use it!

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This was a post written by Ray Higdon, #1 Earner in Numis Network.  I feel so strongly about this message that I felt compelled to share it here with you today.

There’s a peculiar thing that people do that separates them from ever becoming rich. This is such a common trait to have that most don’t even recognize it’s destruction. It comes as naturally as watching TV after work to them. It comes as naturally as looking forward to clocking out when the clock hits 5′o’clock as surely everyone else does right? This 1 thing will prevent them from ever changing their financial situation. This blog is going to expose this 1 thing.

How you view the rich will dictate if you are ever to become one of them

When you read a story about someone that is rich, do you immediately look for reasons to not like them? Do you declare to others that is was luck or that their fortune was gained through some devious act or set of acts? If you naturally focus on what negative you can find about a rich person, you will never become one.

Poor mindsets cannot fathom that simple hard work could make someone rich

Here are some sample statements that poor mindsets state that will keep them where they are:

“He/she’s just lucky”

“Oh sure, anyone could do that if they had his/her upbringing”

“Yeah, wonder what he/she did to get there though”

“I just think there’s more to life than just money”

The same people that make these statements would plop $49.97 down for a “How to get rich quick” book. As long as you see negativity in those that are doing well, you will never do well financially. As long as you separate yourself from them, you will continue to create that gap. ****For more on this topic, read Ayn Rand’s Atlas Shrugged (also happens to be my favorite book)

The poor mindset can never believe that someone ACTUALLY deserves to be rich. That is incomprehensible to them. Now, subconsciously, this causes irreparable damage. Think about it, if someone despises the rich, will that ever compel them to become rich? For every excuse the poor mindset can generate, there has been a person worse off that has done better. There has been a person that has done more with less. But, the poor mindset again, simply cannot fathom that hard work can make someone rich. That is why the poor stay poor.

How Should You Think About the Rich or fortunate?

Understand that SOME people have worked very hard and deserve to be rich, however, it is a waste of energy and effort to spend time determining if they deserve it or not. If someone has something you desire and currently do not have, have gratitude for them, be thankful that someone is doing good. This is a great strategy if you currently don’t have a lot of things to be grateful for.

Study them

Find out what they did to become rich…and do it. In every success you will find they had lots of failures in their past, they just kept going. You won’t find an extraordinary amount of excessive talent but you will find a certain attitude. The attitude that they are going to succeed no matter what. The knowledge that poor mindsets around them will tell them they can’t do it, but they do it anyway. My good friend Robert sent me this video below that I really, really like. I hope you enjoy it as well.

– Earl Nightingale

This is a Post by Ray Higdon http://rayhigdon.com

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In essence, content marketing is information marketing, and information marketing is the new currency on the Internet. The challenge is how to translate your information into products with high perceived value.

It’s indicative that every business can now be called an information business because we all need some kind of information to make our decisions, learn how to solve our problems or to help us get what we want in life. Simply put we want our physical, emotional, mental, and spiritual needs met in order to take actions.

And getting people to take action through marketing is the most valuable skill anyone can learn and master. (Not to mention it’ll also improve your interpersonal relationships and communication skills.)

This is why great marketers focus on communicating the value and translating the utility of the information. Whether the goal is to get the prospect to click on your website link, sign up for your newsletter, join your coaching program or buy your information product, it requires meeting the right balance of Needs versus Wants from the prospect’s perspective.

Done right, you can leverage powerful internet tools to attract pre-interested and pre-motivated prospects that are ready to buy and start a business relationship with you. Not only will you be perceived as an influential authority but you will gain credibility and trust without having to convince people to buy your product.

So what does it take to be an effective marketer today? Here are six traits of highly effective marketers:

1. Effective Marketers Make No Assumptions

People often don’t question their own assumptions about what will work. Majority of the entrepreneurs, experts, marketers like to spill out their solution without asking what exactly their customers “think they want” that can solve their problems.

Imagine a doctor telling you what’s wrong with you by just looking at you from a distance. Even if the doctor has the correct diagnose, would you trust their advice? Great marketers know that they don’t know what they don’t know. They ask questions and dig deeper below the surface to identity the pain, urgency and frustration of their customers.

In addition to finding out what the problems are, it can also serve as your free market research. Start talking to all your prospects and customers everyday and continue asking why until you get to the root cause, you may be surprise what’s going on inside their reality.

Take a look at this recent research insight provided by MarketingSherpa and IDG from surveying buyers and B2B marketers about specific factors that motivate recipients to opt-in, open and engage with vendor email.

Notice the difference between what marketer and buyer values. Buyers actually gave the highest rank to promotional content!

2. Effective Marketers Are Storytellers

Once you have identified your customer’s problems, help them make the logical connection between their needs and your solution (product or services) one step at a time. This way they don’t have to work to figure out how to use your knowledge or expertise to solve their problem; instead you reverse engineer your solution from their problems.

Top marketers know how to connect the dots by using narrative to set the quickly get people’s attention. It’s one of the 3 most effective content marketing techniques you can use.

The idea is to ensure your solution sounds exactly like what’s going to solve their problem when you finally get to introduce it typically “at the end” so it’s easier to digest.  Keep in mind that you should never present your solution prematurely, it will only create disconnects which leads to distrust.

Maintaining the communication channel open is critical in facilitating the buying process because people don’t care about your products and services, they just care about themselves. So even with storytelling, guest who’s perspective and story do customers like to hear? (Hint: read the last sentence again.)

3. Effective Marketers Build Relationships

What is relationship and why important? Everyone talks about relationship but what exactly is relationship? Here is the definition of relationship from Wikipedia: “Relationships usually involve some level of interdependence. People in a relationship tend to influence each other, share their thoughts and feelings, and engage in activities together. Because of this interdependence, most things that change or impact one member of the relationship will have some level of impact on the other member.”

So a relationship can impact one another mentally, physically and emotionally. This is why social media is a great way to relate with each other to see if the other person is like you, identify a common ground to connect via LinkedIn, follow on Twitter and “friend” on Facebook. In fact, a relationship is a process to continue to relate until we feel related, full of emotions and thoughts of the other person.

A critical mistake many struggling experts, marketers and business owners make is thinking of their customers as “its” they can manipulate. Wrong!

Great marketers focus on building relationship to have trust, admiration and credibility that extends beyond business transactions not to mention people will buy more and refer to from those like and trust.

4. Effective Marketers Are Givers

People often forget that trust is earned over time typically on a more intimate level. In order to introduce your great product or services, you need to earn the right to ask for the sell. This is the framework of the “freemium” business model, where you offer so much value to your prospect that their respect for you goes up instantly.

This requires you to supply relevant content or information and ultimately give away your best stuff to show that you’ve got the goods! (Do you?)

This feels counter-intuitive to most experts and business owners because they feel like they’ve earn the right to charge for their expertise or services through years or experience or training. The problem is they, the customers, don’t know and won’t believe that you’re in their best interest until they get to know you.

Effective marketers aren’t afraid to give away their best stuff because knowing how to drive a car doesn’t mean you’ll win a race even if you start with the fastest car.

Authors like Seth Godin, Yaro Starak, Brian Clark, Michael Steizner and Darren Rowse are great example of over-delivering their value so when it’s time to ask for a sale, readers usually come to expect and respect what they bring to the table.

5. Effective Marketers Know Everything Is A Test

Today, the market moves so fast that it’s important to understand marketing needs to focus on the long-term strategies to get customers.

There is no silver bullet that will bring you sustainable instant results. In fact, it’s vital to have the right mindset knowing that every action you take is to validate your ideas from fact gathering.

Great marketers do not hold their ego to their chest; they look for facts and data that enable them to make incremental improvements.

This is why direct response marketing delivers better results than institutional branding and advertising. They have different appeals with different purpose but direct marketing is more effective in small to medium size business than branding or making logos and websites “look nice.” Your investment in marketing efforts should always be measurable in some ways, think of it as making progress not perfection.

The best marketing ROI is about profiting on all the time and money invested in your tests! You would test the water before you jump into the pool or drink a hot soup right?

6. Effective Marketers Are Laser Focused On A Niche

Successful marketer choose a niche and stick to it. They put all the experience, knowledge, theories and ideas they have and consistently create content around it. Everything is narrowly focused so it speaks to those that are looking for solutions in that topic.

They deliver bite size chunks of information to ensure that their audience learn and take actions. Ultimately it’s about delivering value that’s truly a solution not just suggestions.  Since people aren’t good at valuing anything with out learning (more information again), top marketers knows to create techniques or systems that enable the prospects to understand the value of the solution.

Simply put, great niche marketing strips away misunderstand and delivers high value information that pushes the buy button. And to do that, it requires focusing on the needs of the customer without assumptions. (goes back to#1 above)

A great method to do that is to learn Neil Rackham’s SPIN Selling technique by focusing on asking the right Situational questions (find out what’s going on), Problem questions (challenges happening), Implication questions(what the challenge implies) and the Needs-payoff questions (the price tag on solving the challenge).

The take away: Marketing is a skill that you can learn and should be practiced everyday. In fact, thanks to the internet today there is very little barrier to entry for anyone to do marketing. The information are all out there, you just need to follow some simple steps to start marketing your product, services or your personal brand.

The six traits are the building blocks to form powerful influence which is explained by Robert Cialdini’s book Influence: The Psychology of Persuasion as ethical persuasion in reciprocity, scarcity, liking, authority, social proof, and commitment/consistency.

What do you think the most important trait of a marketer is? What worked well or not so well for you? Love to hear your comments, share it with everyone!

Article Resource http://www.socialmediatoday.com

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Why did I delete all of my comments for years that I had on my blog?

Well, it is not really deleted. It is deleted off the blog, or no longer showing.

Instead, I have now decided to use a new FACEBOOK comments as my blog comments.

Why did I do this?

DUH….

#1 – Almost all of my site visitors are already logged into Facebook and with their new “Social Graph” API’s like the “Like” button you are now seeing on every page on the Internet (including mine here) they will see their face asking them to post on my blog as comment. If they are NOT logged in the can log in to Facebook without having to leave the page.

#2 – It will get more people posting feedback and leaving comments. People like the fact that it is part of their 1 universal Facebook account. You can see it working at here at CNN.

#3 – It looks better and fall into more of a social media vibe.

#4 – Blog comments are soooooo 2010. (Oh well if you are on the Internet you know anything you do today is outdated.)

#5 – It PRE CHECKS  ”Post comment on my Facebook profile.” as you see here

Post to my Facebook profile

What does that mean?

Well, that means the best form of Viral Marketing called SMVM “coined here” or (Social Media Viram Marketing). Actually Social Media and Viral Marketing are one in the same now days.

But back to the checkbox. Every time someone posts it gets added to their profile and their updates. All people that are connected to this person will get a link to my blog and then learn about my post (and my site) as well as post them selves and there starts a viral storm of interested social traffic.

There you have it.

Why on earth would I use anything else.

Oh.. reason #6 – It just kicks ass!

Resources:

- for WordPress “like Button”
- for “Facebook comments for Wordpress”

Thanks,

Kameron George

PS – leave a comment and lets get new comments on this blog so it does not look like no one cares about me any more (and thank in advance)

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Jonathan Budd and Myself

Im Just Sitting In the Airport Right now After a Long, very memorable Weekend Here In Las Vegas.   The No Excuses Summit will go down in History as a life changing event for many who took the time to come out and get the direction they needed for their business.  Im very proud that I was able to take part in this transformation and had the chance to impact even one persons business.

No Excuses?

Myself and Jeff Learner

The No Excuses Summit was a ground breaking event for the Home Business Industry.  This was the first time ever that we have had so many great speakers in one place at one time.

The opportunity handed to all those in attendance was nothing short of spectacular.

I must say I had a blast.  The chance to network and meet up with old friends, and new.  The chance to meet some of the up and coming rising stars in the industry.  And the chance to sit down and work with individuals one on one and give insight into their business was incredible.

Events is where the magic happens.  Business is about relationships.  And if it takes a few wild nights in vegas to build a relationship.  Then so be it

The Networking, the masterminding that goes on is unlike anywhere else.  The opportunity to be submerged in an environment of like minded, passionate entrepreneurs who are just like you, and who have accomplished what you are in the process of building is one of the most incredible things you can ever do.

I’ll see you at the next event!

Dedicated To Your Success!

-Kameron George
PRO M3 Master Marketing Coach
Business Development Specialist
http://www.KameronGeorge.com

PH# 1-780-977-3996
Skype.id – Kameron.George

Facebook: http://www.Facebook.com/kamerongeorge
Twitter:       http://www.Twitter.com/KamGeorge
YouTube:  http://www.YouTube.com/KamGeorgeMarketing

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When it comes to building businesses online there is a lot to learn. Even if you do have experience, things change quite quickly. You need to be learning constantly. Additionally, you have to become a business specialist. You have to contend with taxes, bookkeeping, affiliates, vendors, advertising, fulfillment, traffic, lead generation, etc. If you are a procrastinator, you’ll be eaten alive. You may as well simply donate your time to some civic group. You at least have something to show for it.

As I mentioned earlier, most people recognize procrastination. They know that they can’t blame others and are responsible for their own actions. They understand that they have to be goal orientated. They understand that even bad action is better than no action and that they need to break bad habits that rob time. But there is one that is a little bit harder to recognize. That is that the time you spend at your computer had better be productive and directly responsible to creating income. That’s the bottom line. Checking your email 15 times a day, perusing over to your Facebook Page, or your Twitter account and following links to who know where and generally, spending time on your computer unproductively is a type of procrastination. There are many ways to rationalize this practice but holding it up to the test of creating income for your business is the litmus test.

There certainly are strategies of using social media, but just make sure you schedule your time for that action. If it is taking more time than you allocated, make sure you are receiving a measurable and tangible benefit.

Now I want to throw a caveat on all of this and it’s that you should concentrate your time on money generating activities and automate or outsource the rest. For some, the money making activity might be networking with people by calling them up. For those who are technically savvy, web creation may be their ticket so to speak. For some it may be copy writing.

So in closing I ask you examine some of the things you may be procrastinating with and try and uncover the root cause, make some resolutions and find ways to combat the thief, and your bank account will love you for it.

Dedicated To Your Success

-Kameron George
PRO M3 Master Marketing Coach
Business Development Specialist

PS.  For Your Chance To Have Kameron Develop Your Home Business Fill Out Your Application Today

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I have had very similar results when doing article as well as other content marketing and this Lesson today is Exactly Why…

I have an important question for you before get knee deep into some free traffic fun . . .

“Is seven minutes worth $1,685.77 in free traffic to you?”

Now the answer to this question is important because if your answer is YES, then I’ll make you two promises:

1. Focusing in and paying attention to what follows will take you no longer than 7 minutes

2. I’ll show you exactly how to, in less than 7 minutes, get up to $1,685.77 or more in free traffic.

You game? Good! Let’s roll . . .

THE first questions I get asked when I talk to someone new to marketing is “What’s the best way to get a TON of free traffic.”

Now personally, I don’t like this question.

To me, it’s like asking me “How can I be an absolute cheapskate and make money?”

Are you are free traffic cheapskate too?

That mentality doesn’t fly with me. Because it’s a mental position is completely juxtaposed to building a million dollar (or more) online business. It’s a hobbyist mentality that rarely leads to positive returns.  I just suggest you let go of the search for the perfect way to get rich for free. It’s a waste of time, but . . .

With that said, there absolutely is a “BEST” free traffic generation strategy, in my opinion, and that’s what I’m here for today . . .

Pound for pound, from my own stats, the traffic you will garner, and the leads you will generate, from what follows tends to convert 2.5 times more into recruits and profits than more complicated paid strategies. Here, let me show you what I mean:

$2,142,77 Free Traffic Profits “Set It And Forget It” Style

“How To Turn Free Articles Into Mortgage Payments”

The evergreen, tried and true, strategy of article marketing is by FAR the most profitable long term strategy for generating, not only cash in the bank, but leads – quite literally, for life.

There are articles that I wrote back in 2005 that are still paying my bills today.

Nothing is better than “set it and forget it marketing,” and distributing free content is the goose that keeps on laying the golden egg, if . . . You do it right (or kinda right).

Free Traffic Goose That Lays The Golden Egg

What I mean is, I started using free content back in 2005, and what you’re seeing below are my statistics to date from a batch of 779 articles I’ve distributed to just one article directory.

14,050 Free Traffic Site Visitors From One Location Since 2005

Since then these articles have been viewed 397,000+ times and I’ve generated 14,050 visitors for free from this one location during that time. And the thing is, I didn’t even do that good of a job. Check out the click through rate 3.7% – leaves much to be desired.

Still, that’s a LOT of visitors for free. Let’s put that 14,050 visitors (clicks) into perspective.

Playing by the same rules, you’ll see below the stats for one of my adwords accounts since its inception.

Complete history from one of my adwords accounts – averaging $0.38 per click.

You’ll see I spent a lot (I made a LOT more than I spent, but that’s a discussion for another day). What I want you to focus on is the fact that, on average, I paid about $0.38 per click over this account’s history. So . . .

If pay per click traffic and article traffic were equal, per click, in value, which they’re not (I’ll explain in a minute why) that 14,050 visitors would be like getting $5,339 in free advertising, that’s still churning out clicks to this very day. That ain’t bad right?

Do you see the value of what I’m talking about? If so, let me take a step back and tell you the basics of . . .

How Article Marketing Free Traffic Works

1. You create some content that your target market might like to read in article format (you don’t even have to write and we’ll get to that).

2. You submit it to article directories online.

3. You attach a resource box to the article where you can display a link to your landing page (see below):

Article Marketing Free Traffic Getting Resource Box Example

4. You get traffic, leads, sales, and recruits.

Pretty simple right?

Now that we understand the basics, let me share with you WHY this process is so powerful.

First: You don’t pay a dime and you don’t even need a website.

You simply submit your content to article directories, and they win because they take your content and get more search engine traffic for it, and more money from their on site advertising.

You win, because those who read your article (if you do a few things right we’ll talk about) will click your link in your resource box, visit your site, and become your lead.

Second: You’ve got THREE unique ways to generate traffic and leads with this method.

You’re going to get internal traffic from people searching within the article directory who find your article.

You’re going to have other website publishers find your content, like it, and then publish it on their site. Your article is going to propagate the internet virally.

Finally, if you follow a few steps you stand to get a TON of free traffic for years from the search engines.

Check these results out, these are articles getting a ton of traffic from the search engines from within my account.

Over 100,000 free views from seven articles I paid $4 each for.

It’s not that hard to do the same, and we’ll get to how as you continue to follow along . . .

How To Arbitrage Your Way To Massive Free Traffic

It might surprise you, but I didn’t even write the articles above to reap the rewards. It’s true.

In fact, my most traffic getting articles, are some of the worse written and I didn’t write them. I paid some one less than $6 each and then just popped them out on the net. As Ron LeGrand would say, “the less I do, the more I make” and when it comes to article marketing it’s true . . .

Here’s the secret to paying someone else to write content for you so you always make money.

Let’s take my stats as example . . .

14,000 clicks and 700 articles (numbers dumbed down to make the math easy on me).

That means that for each article I get about 20 clicks. Twenty clicks paying $0.40 per click (as I would with pay per click) means each article, on average, is worth about $8.

As long as I pay less than $8 per article I’ll end up making a better financial decision, long term, in choosing to pay to have someone write articles for me than I would using that money for pay per click marketing. Make sense?

If I pay $6, for example for an article, and I get 20 clicks on average from it, then I’m getting clicks at $0.30 instead of if I would $0.38 in pay per click marketing.

Hot Diggity! Free traffic just made me two bucks!

I bet you never thought about hiring an article writer that way before have you? Well, again, that’s what I’m here for:)

Let’s Stack The Odds In Our Favor For Getting Even More Free Traffic From Our Articles

At first, I had no idea how to do article marketing correctly, and as a result, as I showed you before, I was getting very few people to click through my link in my resource box.

Over time I’ve gotten a lot better. My recent articles get up to a 60.3% click through rate with decent traffic.

Getting 60.3% click thru rates is WAY better than 3.7% here’s how . . .

4 Rules For Doubling Free Traffic From Your Articles:

1. In general, keep your content short – less than 400 words. People have a short attention span so help them out.

2. Use the Problem-Agitate-Solve formula. Start your articles with a problem, make it worse as they read your article, and then solve it, but . . . solve it incompletely so your reader feels an intense urge to get more information from you.

3. At the bottom of your article, tell your reader to read your resource box and click the link in.

Just do it like this to more free traffic from your articles . . .

Now they’ve got a partial solution, they want more, you tell them the solution is through clicking the link in your resource box, and they will.

The funny thing about people is, they follow directions well. But if left to their own devices, they don’t do much of anything, so give them something to do.

4. Write your article to people, not to the search engines. I’ve found that in the content that I’ve done this in, I tend to have a drastically higher click through rate.

If you follow the advice above you should more than double the number of people clicking your resource box links from stats and tests. Give it a shot in a few, I’m not quite done with you yet . . .

Why Free Content Traffic Is 2.5 Times More Valuable Than Pay Per Click Traffic

Remember, we’re stacking the deck in our favor right?

If at a bare minimum, each article on average gets you 20 clicks without the strategies we just covered, well, with them you’re going get at least 40 clicks. In other words, for every article you submit from this point forward you can send me half the difference – $4 to info[at]daegansmith.com via paypal. I’m all about win-wins.

Let me stack the deck even further in your favor . . .

Article traffic is just flat out better than PPC traffic on average. The reason is, you’re developing a relationship with your prospect BEFORE they take an action to move towards you.

In other words, if I read an article by you, and I like it, I’m “focusing” my full attention on reading your genius words and at the end I want more of what you’ve got, so . . .

I personally decide to click your link in your resource box and decide to get on your list.

I’ve just done a lot of thinking before becoming your lead, and because of that, I’ve just increased my value to you (How responsive a lead is is determined by what’s going on in their mind, not how much you pay).

It might seem counter intuitive, but the more hoops a person has to jump through to get to you, the better quality of a lead they become.

3 minutes reading an articles is far more work for your prospects than just willy nilly clicking on a pay per click ad.

Further, if a lead reads something from you, then opts into your lead capture page, and then gets emails from you, he or she is already used to your way of communication via text.

I’ve also found that leads derived from articles tend to remain active on your list longer (on average) than more expensive pay per click leads, and that again, increases their value.

If an article lead is worth 2.5 times a pay per click lead, then it logically follows that each click derived from article marketing is worth 2.5 times as much, so . .

If you’re paying $6 to get an article written and on average you’re getting 40 clicks now with our conversion updates, and we were equating those clicks to being worth $0.38 (like a pay per click site view) we see that, really, those clicks are worth way more – Closer to a $1 each.

Now, all of sudden, as we look at things a little closer we see that each of those $6 articles is worth close to $40, that’s HUGE value (just don’t ever tell the guy you hire to write this stuff for you that though . . .)

Keep reading because it gets even better . . .

4 Steps To Stealing Free Traffic From The Search Engines With Your Content

As Emeril would say “Let’s take it up a notch” . . .

Free Traffic Emeril Style.

So far, we’ve only discussed the true value of your article traffic and how to increase your conversions internally from what you do in your articles.

Here’s how to vacuum in even more free traffic from the search engines.

This little article, I had written for me for the keyword “Internet Network Marketing” has been nested at the top of the search engines for years, soaking in views for me simply for following the simple steps I’m about to share with you.

Cheap article I have plastered at the top of 68,000,000+ listings in Google for keyword “Internet Network Marketing”

(BTW: Did you notice the site right under it amongst the 68,000,000+ results. That’s right it’s the very same site you’re reading right now. – But again, that’s a discussion for another day – a blogging discussion)

It’s pretty simple.

Step One: Use The Google Keyword Tool To Find Keywords That Are Ripe For The Picking

What you do is you head over to the Google Keyword tool and search out a keyword you’d like to write an article on. Copy and paste the listings to a text editor.

Step Two: Time To Play Inspector Gadget

Time to play free traffic Inspector Gadget!

You take the list of keywords you’ve copied and pasted, and then you go back to Google and do searches for them.

If you find the top 5 listings don’t have good SEO put an asterisk* next to it. (What I mean by bad SEO is the there does not appear to be any good on page optimization for the keyword. The keyword isn’t in the title tag, the page isn’t named for the keyword, and you don’t see the keyword that many times in the text itself)

Step Three: Get Excited Because You’re About To Get Some Easy Extra Free Traffic

Take the keywords that you found that, within Google, there were not many sites with good SEO for and start writing.

Step Four: Write And Then Submit Your Articles As Follows

Make sure you use the keyword in your articles in the following key places:

1. In The Headline For Article (at the beginning)
2. Once Per Paragraph In Your Article
3. Bold The Keyword A Few Times In The Body
4. Have One Link Hypertexted With Your Keyword

That should about do it.

Now here’s how it works . . .

Why Thinking Like Barry Bonds Will Make You A Killing In Free Traffic

How To Hit Free Traffic Home Runs Like Barry Bonds

I’ve submitted a LOT of articles, and if there’s one truth that supersedes them all, it’s that articles is a game of percentages.

Barry Bonds didn’t hit the ball out of the park 100% of the time. He hit the ball exactly 29.8% of the time.

From my stats, you’re looking at about the same odds with your articles. You’re not going to get all of your articles to the top of the search engines for massive traffic home runs, but sometimes you will.

The way you increase your odds is by playing free content marketing as a volume game.

The more content you submit, the higher the chance you’re going to start getting your stuff to the top of the search engines.

The Golden Rule: Submit A LOT Of Articles To Win

And that brings up one more thing . . .

Don’t just submit a lot of articles, submit them to a LOT of article directories.

Wait! I know what’s screaming at you in your head right now “What about the duplicate content penalty Daegan?”

My answer: Who cares.

The Phantom Ghost Of Duplicate Content

“BOO!” I’m The Scary Free Traffic Duplicate Content Phantom.

New marketers tend to concern themselves with things that don’t matter and the phantom ghost of duplicate content is one of those things.

I’ve been to many a news site that have the exact same article. Do they care about duplicate content? Neither do I and neither should you.

Here’s why . . .

If you can’t quantify how something will effect you, then don’t worry about it. I, to this day, have not been able to see any negative effects from submitting the exact same article content to multiple article directories.

The benefits greatly outweigh whatever ghostly negatives there may be.

As I see it, as long as you put your article – first in the place you’re likely to get most traffic, you’re good to go.

By submitting your article elsewhere the only thing you do is increase the overall long term traffic yield – and that’s a good thing in my book. Again, increasing the value of each individual article we produce.

Here’s how:

1. You’ll get traffic internally from multiple places

2. You’ll have more places for website publishers to republish your content on their sites (i.e. even more traffic)

3. You may even get that article ranked in the search engines more than once like this . . .

So I ask you, where’s the phantom ghost of duplicate content? I don’t see him.

Let’s do a quick final tally for how much our articles are really worth . . .

We left off at $40 each conservatively, well, with multiple directory submission and simple search engine optimization (which can increase your traffic by a factor of 20X or WAY more) I’d wager to say we can add at least a 30% premium on things. That’s at least $52 per article. More than you thought right?

By my stats, in fact, my top producing article, an article I didn’t write, has produced to date 1,365 clicks.

Here’s The Math Equation For Getting $1,685.77 In Free Traffic For 7 Minutes Of Effort:

1,365 clicks X $0.38 (price of a PPC click) X 2.5 (true value of an article click) X 30% (search engine traffic + multiple directory submission bonus) = $1,685.77 in free traffic from spending 7 minutes submitting one article I paid $6 to have written

(Man, I’m selling myself on content marketing, so let’s end this so I can get to it.)

Here’s A Few Ideas For Churning Out Articles Without Writing

Now, before we close out, let me say this . . .

Even though you can reap huge rewards from content marketing without writing, I personally think writing your own content is always better. With that being said, you don’t have to. Here’s a few ways get by the lazy way:

1. Do as I’ve done and hire outsourced writers to do the work for you.

2. Record yourself on a hand held voice recorder and have the content transcribed.

3. Take all recorded interview or audio content you have and have it transcribed.

4. Take all video content and have it transcribed.

NOTE: For #3 and #4 you can even do this with content you didn’t originally produce. Now, you can’t use that transcribed content verbatim, but you can re-organize it and put it into your own words. Now that content is yours as well (unless copyrighted of course).

I’m done. After looking this over, I’m thinking I should’ve charged for this, but I’m ok with giving this to you for free on two conditions:

I ask that you commit to just two simple request:

One: I ask you to share this via FaceBook and Twitter by scrolling up to the top of the post and using the buttons and pay it forward.

Two: If this is your first time here, make sure you subscribe below, because if you liked this . . . You ain’t seen nothin yet:)



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